Everything you need to know about Fernet-Branca (and a lot no one probably ever needed to know) is below.
And it’s not a lifestyle either. It’s a 27-part concoction of herbs, botanicals, and bartenders’ blood, sweat, and tears. It’s both a statement and an omission, with a nearly 200 year legacy. And it’s well past time you tried some, because once you know, you know.
The first recipe for Fernet-Branca is created, and the Fratelli Branca Distillerie founded. The Branca brothers safeguard their 27-ingredient secret recipe in a safe that can only be accessed by the company’s chairman, where it still remains today.
While hanging out with Fitzgerald and Hemingway during the années folles, Fernando falls in with a group of artists, one of whom asks him to pose for the iconic painting that later appeared on his first Fernet-Branca poster.
Fernet’s popularity in America skyrockets as its classification as a medicine to treat cholera* keeps the drink exempt from Prohibition in the states.
*Fernet-Branca definitely does not treat cholera; if you have cholera please seek immediate medical attention.
A guy named Joe tries Fernet-Branca for the first time on the recommendation of his bartender. He does not care for it.
Fernando is reportedly seen jamming with Neil Young and Janis Joplin (who isn’t entirely sure if he’s a hallucination or not).
Fernando’s inclusion in Taylor Swift’s annual Fourth of July blowout isn’t widely reported, however it is rumored that he attended on a personal invitation from Ms. Swift herself, and preferred to stay in the swimming pool all day.
After over 100 years as an unofficial brand evangelist, Fernando is officially hired as Fernet-Branca’s US mas-croc in perpetuity; a role he accepts only after unequivocally confirming it will not involve any actual work.
There's nothing like a cold frosty brew to make that Fernet go down smooth. Pick your fave and bottoms up.
The preferred method of consumption south of the equator and a classic pairing to boot.
The Toronto? The Hanky Panky? The options to mix Fernet-Branca with other favorite fine spirits are endless.
Grab a few friends, crack a few bottles, it's not that serious ✌.
There's nothing like a cold frosty brew to make that Fernet go down smooth. Pick your fave and bottoms up.
The preferred method of consumption south of the equator and a classic pairing to boot.
The Toronto? The Hanky Panky? The options to mix Fernet-Branca with other favorite fine spirits are endless.
Grab a few friends, crack a few bottles, it's not that serious ✌.
Stay on your couch, and have someone else bring you Fernet.
Type in your location and get your hands on a bottle stat.
Inspired by opera singer Maria Callas and the ethos of the 1960s, Branca Menta is a combination of herbs, spices and Piedmontese peppermint. Best served chilled, pop a bottle in your freezer and break it out to celebrate with friends.
(Fair warning: we post a lot of weird stuff.)
