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What is Fernet-Branca?

We call it the bartender's handshake. You can call it what you like.

Fernet-Branca is the OG Italian Amaro—a class of bitter, after dinner drinks intended to aid digestion. Renowned for its unparalleled complexity and its dedicated following among bar and restaurant industry pros, Fernet-Branca is at once an enigma and an open book—an invitation and a dare all in one shot.

Crafted from a secret, 27-ingredient recipe known only to one living soul (seriously, it’s in a safe somewhere in Milan) Fernet-Branca is an almost 200-year old testament to the art of Italian distillation, and a modern secret handshake among those in the know.

What does it taste like?

Well, there’s no denying it’s bitter (that’s the good stuff), but also bold, balanced, minty fresh, and herbally intense. It’ll knock your socks off and blow your hair back at the same time, and when those notes of saffron, rhubarb, gentian, galingale and chamomile kick in… well you might just find yourself coming back for more.


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Frequently asked questions

Okay, what even is Fernet-Branca?

We’re glad you asked. Fernet-Branca is an Amaro, which is Italian for “bitter.” Amari (plural for “Amaro”) are commonly enjoyed after dinner and thought to aid digestion, and Fernet-Branca has its roots (literally) in the tradition of Italian herbal medicine.

Today, Fernet is the preferred spirit of bartenders and industry folks, as well as anyone with a particular taste for the very unusual. Strong, bitter, and deeply complex, Fernet-Branca is certainly not for everyone—but if it’s for you, you’ll know from the first sip.

How do I drink Fernet-Branca?

There’s no wrong way to imbibe Fernet-Branca, but we recommend starting with a shot and a beer, a Fernet and cola, or simply a neat pour sipped slowly. Check out The Rules of Engagement for more ideas.

Where does Fernet-Branca come from?

Fernet-Branca is and always has been crafted, produced, and sold from Milan, Italy.

What is the secret recipe?

Sorry, that’s classified. So classified in fact, that the only copy lives inside a safe in Milan, and only one living soul currently knows the combination (seriously.) We can tell you that Fernet-Branca is made from 27 herbs, roots, and spices sourced from Italy and around the world, making it a truly unique spirit in every way.

How can I get my hands on a bottle of Fernet-Branca right now?

We got you. Use our store locator to find a bar or retailer near you, or order on Drizly, Instacart, or Reserve Bar for immediate delivery.

Is Fernet-Branca coming soon to a screen near me?

Yes, the rumors are true—FernetworkTV is coming soon in dive bars everywhere. An eclectic mix of Fernet in-faux-mericals, short cartoons, and more silly crocodile content than you can imagine, our newly launched TV network is sure to bring a smile (and a shot of Fernet) to your face.

FernetworkTV is launching first in select markets, with hopes to expand nationwide soon. Check it out for yourself on Youtube.com/c/FernetBrancaUS.

And if you happen to see FernetworkTV on at your local watering hole, be sure to tag us in a pic.

I’d like to speak to the manager?

Questions, comments, lavish praise? We’ll take it all. Contact us at contactus@brancausa.com

You can also get news and exciting updates delivered right to your very own inbox by clicking here.

And if you just want to say hey, the best place to reach us is on Instagram @fernetbranca